Think College Now is a program for students in kindergarten through fifth grade that nurtures the belief that college can be the next step after high school graduation for all students despite their current economic situation. In 2008, Think College Now was one of only three Oakland schools to receive a California Distinguished School Award. The Michael & Susan Dell Foundation supports Think College Now with a grant for a performance management system designed to help increase student achievement. We photographed the kids in their natural environment and the photography was used as brand photography for the foundation and also for their case studies online.